SMYK extends agreements in MMG centers

SMYK, an international chain of specialist shops for children, extends its cooperation with Brama Mazur and MMG Centers Kutno for the next five years. Both shopping malls managed by Master Management Group have become an important place on the local shopping map for the inhabitants and a profitable place for business development.

Seekers of toys, school supplies, books and multimedia in Ełk and Kutno have reason to be satisfied. SMYK brand appreciated the potential of shopping centers in these cities and extended the lease agreements. The stores have 512 sq.m. in Kutno and 454 sq.m. Apart from products of leading children's brands such as Lego, Fisher-Price or Mattel, the chain offers popular private own brands, COOL CLUB (clothes and shoes) and SMIKI (toys and baby accessories).

„For many years we have been consistently implementing the strategy of dynamic development of the chain of stores throughout Poland. In order to reach the widest possible range of customers with our offer, we focus on those facilities which are or may become important places on the shopping map of the region. However, we see the greatest opportunities for organic growth in smaller and medium-sized cities with 25-50 thousand inhabitants. Both Brama Mazur and MMG Centers Kutno are facilities with potential and have become an important place on the local shopping map, hence our decision to continue the existing cooperation"- said Paweł Oskędra, Property Director of SMYK chain store.

„According to the research conducted by RMD Research, in 2018 the children's goods market recorded a 5% increase in relation to the previous year. This is a continuing trend" - said Marzena Pijarczyk, Leasing Manager at Master Management Group. „This means that thanks to the cooperation with SMYK brand, we can satisfy the constantly growing needs of our customers. Our observations show that an important group of visitors to our centres in Ełk and Kutno are families with children" - added Marzena Pijarczyk.

Smyk is the largest chain of specialist shops for children in Poland. Its history dates back to 1977, when Smyk Department Store was opened. As of 31.12.2018, the Smyk store chain included 179 outlets operating in attractively located shopping centres in Poland and the online store Smyk stores also operate in Ukraine (12) and Romania (14).