Hi Piotrkowska was conceived as a new showpiece for Łódź, adding new, city-forming functions to the city centre. The development of the complex follows the global trend for encouraging business world and local residents to come together through the flexible use of public space. Its modern buildings have been designed to blend seamlessly into the fabric of the city centre, but at the same time will be prominent enough to play the role of an informal ambassador for the city, greeting both citizens and tourists with the name: Hi Piotrkowska!
The complex will comprise two office buildings with retail and service space as well as the by Hampton by Hilton Łódź City Centre. A two-level underground car park with 135 spaces is to be available to its users. The total area of the office and service section comes to 34,000 sqm. Along with the hotel space, its class A+ offices will be supplemented by a fitness centre, cafés, restaurants, a pharmacy and a medical clinic. Hi Piotrkowska’s business development opportunities are ideal for attracting both local businesses and well-known brands.
A haven for tourists and business
One of the most important names present in Hi Piotrkowska will be Hampton by Hilton, the fastest-growing hotel brand globally. Polish people have already embraced the brand, which is designed for both tourists and business guests.
“Hi Piotrkowska’s location is ideal because both groups of travellers will have the city at their fingertips,” insists Joanna Płauszewska-Deka, the General Manager of the Hampton by Hilton Łódź.
The hotel will offer 149 guest rooms. One of its interesting features is that it will be the first hotel in the city with beds 210 cm in length – longer than the usual standard.
“Guests from the world of sport will be very important to us. Łódź is often the venue for volleyball and basketball matches, which is why we will be providing larger beds to meet their requirements. I believe they will make up a good proportion of the guests of our hotel,” adds Joanna Płauszewska-Deka.
Although the Hampton by Hilton brand is not known for its extensive conference space, things are going to be a little different in Łódź.
“We will be providing three conference rooms with a total area of around 120 sqm. Each can be used separately, but it will also be possible to combine them into one large space. The rooms will be entered through a foyer – the perfect area for coffee breaks or lunch,” explains Joanna Płauszewska-Deka.
The entrance and reception of the hotel are to be on the second floor, because the ground and first floor will be used for commercial purposes. The spacious lobby will have separate zones: a gathering area, a chill-out zone and a breakfast area. From the windows of this common area of the hotel there will be a spectacular view onto al. Mickiewicza and one of the landmarks of the city: the art nouveau inspired Piotrowska Centrum tram station, also known as Stajnia Jednorożców – the ‘Unicorn Stable’.
“Although this is a very busy part of the city, noise isn’t going to be a problem for the hotel, because the building will be well soundproofed,” insists the hotel’s director.
Among the other amenities exclusively available to the guests of the hotel there will be the fitness centre. Another unusual service provided by the Hampton by Hilton Łódź is that each guest will be able to bake waffles for themselves using special waffle irons. This delightful breakfast delicacy should be a treat for guests, especially for families with children.
Such small pleasures help to bring guests closer to the brand, which is particularly important at a time when hotels in Łódź have to strive for a competitive advantage. The impressive growth of this market has seen the appearance of many new hotel brands in the city.
“These are mainly new facilities, the occupancy levels of which have grown each year, as has the average price for a room,” notes Joanna Płauszewska-Deka.
Conferences held in the city have made a huge contribution to this positive trend.
“The central location of Łódź is ideal for large nationwide events. In fact, the city enjoys excellent access from each corner of the country. There are many large conference venues, such as Expo and Atlas Arena. Large events are also hosted in EC1,” points out the Hampton by Hilton Łódź’s director.
International business, which has been keen to open branches in Łódź, also deserves a mention. The city authorities have been working hard to foster close cooperation with global players, encouraging them to locate in the city and the Łódź Special Economic Zone. Thanks to this, corporate tourism continues to grow in the city, which has also been a boon for hoteliers.
Łódź, being the fourth largest city in Poland, is also a very important location for another tenant of Hi Piotrkowska – the Just GYM fitness club chain.
“The most important advantage of Hi Piotrkowska is its fantastic location: in the city centre, right next to its main junction and not far from its academic centres. This is a prestigious address, and not only in our company’s opinion. Quite possibly there’s no one in Poland who needs to be told of the high esteem ul. Piotrkowska is held in,” explains Paweł Ciszek, the CEO of Just GYM.
As soon as Paweł Ciszek heard the rumours about the kind of project that was going to be built there, the thought occurred to him that this would the perfect location for one of the chain’s gyms.
“In business, the desire to do something is not enough on its own, however; but fortunately, it turned out that we shared a common outlook with the developer, including over the financial issues. Our cooperation with Master Management Group has been very positive indeed. This is an experienced developer that knows how to put together the right tenant mix for such a complex. We really like the mixed nature of the project, combining offices, retail and services,” reveals Paweł Ciszek.
Having a hotel in the same complex is also a significant advantage for Just Gym, even though hotels usually have their own gyms.
“I'm not worried about this kind of competition. I even think that both our concepts, because they complement each other, will enrich the sports and leisure range of the entire complex. Hotel gyms are more intimate. But our clubs offer more than 300 different items of apparatus and a very large modern functional training zone. Added to that, we run them according to the highest international standards, so that hotel guests from abroad will find the same range of facilities here as in their gyms back home,” argues Paweł Ciszek.
The fitness club will have an area of 1,800 sqm and its own staircase. It will be located on two levels (on the third and fourth floors), from where members will be able to take in the view onto ul. Piotrkowska.
Its interiors are to be decorated in an industrial style using concrete and modern materials, giving it a very local atmosphere. Just Gym’s approach for each of its 16 locations is to give them a style inspired by their local setting. In this case, the gym will feature a mural, since Łódź is well-known across Europe for these artworks. An artist will soon be chosen to paint the mural.
“We will endeavour to provide a club that local residents can identify with and feel comfortable in,” promises Paweł Ciszek.
Hi Piotrkowska, which is being developed by Master Management Group, is situated at the corner of al. Mickiewicza and ul. Piotrkowska, right next to the Piotrkowska Centrum tram station. The complex will comprise three buildings, which will include offices and a hotel, as well as retail and service space. A branch of PKO Bank Polski will operate within it, as well as a New Work serviced office and conference centre. It will also have a Starbucks coffee shop, a Hebe drugstore, a Żabka grocery store, Delikatesy Fabryczne (a delicatessen), a bakery and a pharmacy. A medical clinic will also be opening within the centre. With such a well-tailored tenant mix, Hi Piotrkowska is set to become one of the most attractive points along ul. Piotrkowska – the longest high street in Europe.